Our goal is to help people in the best way possible. This is a fundamental principle in all cases and the reason for our success.
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HB-SMR is a returnable and sanitized plastic container rental company (pooling system) for farmers, retailers and distributors operating throughout the country.
In Brazil, we have been present since 2015 in such a way that we already have 14 Units strategically located throughout the country. In this way, we have conquered the confidence of the market by implementing a unique and totally safe technology for the delivery of products throughout the country.
In addition to pioneering the sanitization system, we are also the only company with a system of traceability of the containers. Above all, we contribute to less food waste and a sensitive decrease in the loss of containers along the distribution chain. Finally, our customers have peace of mind because they have full control of where their products are.
Since 2015, we have not stopped growing. Above all, today in Brazil, we are a company with more than 70 employees and, with new customers every day, we are expanding rapidly.
Ana Miranda – CEO
Practicality and Speed in all processes, above all with reduced work.
Reduction of costs by up to 30% throughout the supply chain.
Zero waste, recyclable every 120 cycles, while reducing waste.
To be a leader in the RTI market, offering innovative, sustainable, and efficient solutions for the management of returnable packaging, contributing to the improvement of the supply chain and the environment.
Our Mission is to promote the use of returnable packaging in the supply chain by providing customized solutions that promote logistics efficiency, reduce product losses, promote sustainability, and reduce our customers’ operating costs.
Therefore, we work to create an efficient RTI management system, with packaging adapted to the specific needs of each client, as well as a well-structured logistics network that allows the collection and delivery of this packaging efficiently and economically.
In addition, we focus on promoting sustainability by encouraging our customers and partners to adopt more responsible practices in the supply chain, including initiatives to reduce carbon emissions, reduce food waste and other resources, and promote the circular economy.
In short, our mission is to provide efficient and sustainable reusable packaging solutions that meet customers’ needs and promote social and environmental responsibility throughout the chain.
HB-SMR performs the rental and sanitization of returnable, foldable, and traceable packaging for the transport of produce, meats, bakery products, eggs, as well as other products such as flowers, beauty items and items with higher added value.
First and foremost, the containers have a unique code that allows them to be tracked through our HBGo online system, where you track where your products and containers are located in a simplified and cost-effective way.
Moreover, the distinctive design of the boxes is ergonomic, and they can be folded in less than 2 seconds, streamlining the return to the Distribution Center with up to 84% space savings in transportation. Furthermore, at the onset of box distribution, this design enables the stacking of multiple boxes, ensuring that more products are distributed in fewer shipments, thereby generating significant cost savings in freight.
Thus, the returnable container rental system directly impacts storage efficiency, distribution uptime, as well as optimizes all supply chain phases.
For each case, we present a specific solution to maximize the benefits. Thus, our partners always can count on the best resources for the distribution of their products and even more with customized plans for renting custom-made returnable plastic containers.
Regardless of the location or size, we take the HB solution to wherever our clients need it
Today, we are 14 Units with 13 Distribution Centers, in addition to the main center in São José dos Pinhais/PR, with more than 4 thousand m² and fast structure. All this investment and technology aim to ensure that the containers are sanitized quickly, according to the requirements of HACCP and ANVISA. As a result, any food sector, such as industrial kitchens, distributors, farmers, and retailers can enjoy the gains and benefits.
In addition, we have several different models of containers for every need of our customers. Therefore, if you work with food or consumer goods with high added value, we have the ideal solution for agile and safe distribution.
Reduce costs, minimize waste and protect the environment with HB SMR’s reusable packaging. Increase the efficiency of your supply chain and enhance your brand image with an innovative and sustainable solution.
From the Netherlands to Brazil: since 1987 we have been a world reference in our segment.
We were born in the Netherlands, in the HB-CRC group, and were the first brand in Europe to use the automated container sanitization system for food distribution.
Currently, we have a team of more than 70 employees distributed throughout Brazil. Above all, each member of our team is fundamental to the success, growth, and commitment to HB-SMR’s mission in the national territory.
Primarily, the principles that guide HB-SMR are based on the international acronym “ESG”, and the “G” for Governance, precisely guides our relationship and commitment to our team.
We understand that to get where we are and to grow even more here in Brazil, we need the people who build our image.
HB is made of people. Because they are people who serve you, who bring efficiency, savings, and sustainability to your processes. Because they are people who take care of the container monitoring system and automated sanitization
Ask your questions, learn more about our solutions, or request a quote.
Our goal is to help people in the best way possible. This is a fundamental principle in all cases and the reason for our success.
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